With Great British Railways (GBR) on the horizon, there’s growing focus on how to bring unity, clarity, and modernity to a network shaped by decades of different operators, franchises and visual identities. While the scale of the visual identity of GBR is unprecedented, many of the challenges it faces, brand alignment, service continuity, physical consistency, … Read More
As Maynard’s Aotearoa New Zealand office grows, our local team in Te Whanganui-a-Tara Wellington continues to bring Maynard’s expertise in wayfinding, brand, and design strategy to the south end of the North Island, working on projects that connect deeply with the communities here. A handful of recent projects in the office reflect the cultural richness … Read More
Uncovering a vibrant underground art scene, Maynard have designed a wayfinding system that breaks the rules and responds to its environment, curating a destination that connects local art and culture with wider audiences. As London’s most recognised and completely legal street art tunnel, Leake Street links Lower Marsh with the South Bank, and has made … Read More
Stevenage Borough Council commissioned Maynard to design a bespoke wayfinding system for its historic Town Centre, supporting the £1bn regeneration programme that will bring the town back to the forefront of modern urban development in the 21st century.
For many Australians, air travel is an essential part of our life – whether to see family, an interstate commute for work or the holiday of a lifetime. The absence of a viable intercity rail system coupled with the sheer size of Australia, has meant that air travel has become embedded within our national identity; two of the busiest air routes in the world are found in Australia, with each Australian flying 2.9 times per year as compared to 2.4 flights per year for the average American citizen.
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2021 marks a new era of thinking and living. The Maynard 2021 Trends explore topics in experiential travel, pandemic-proof urbanism and sustainably responsible design.
At Maynard, creating a high-quality user experience lies at the very heart of what we do. Across all of our projects, engaging directly with stakeholders and the end-user is a fundamental component of our design process. But what happens when the ‘luxury’ of face-to-face engagement is suddenly no longer a legitimate option?
Placing passenger experience at the heart of a new wayfinding system for the rapidly expanding Gold Coast Airport has required a novel approach.
‘v – The process of arranging like objects in parallel or 90-degree angles as a method of organization’.