Maynard is made up of wayfinding, graphic and industrial designers giving clients the benefit of joined-up creative thinking and a seamless approach. We are long-term collaborators with extensive experience of working as a specialist partner to some of the world’s most respected architects and engineers.

Our approach

We combine insight, strategy and innovation to deliver exceptional design outcomes for urban, commercial and transport environments.

We welcome projects that embrace each step of the design process, from research and strategy to design and delivery. We embrace complex briefs and tailor our approach to suit the individual needs of each project.

A handful of principles govern our approach:


We design for the everyday person, striving to use products, processes and technologies to enhance our day-to-day lives.


We believe that simple, efficient design improves people’s experiences of the built environment.


We are a practice of designers and makers, making models and experimenting with materials is central to our creative process.


We are an experienced specialist partner in the transport, commercial and public realm sectors.

The team

It is the right mix of people and skills that make our business a success. Of course, the design, strategy, ideas and execution deliver the results, but it is the way that we do it – the journey – which is just as important.

Made up of experts from the northern and southern hemispheres, we have over 30 years experience across all aspects of design. Our philosophy is to be open, collaborative, communicative and engaging in all our relationships.

Julian Maynard
Managing Director

Director of Maynard, Julian trained in Industrial Design. He has an extensive record of successfully leading multi-disciplinary teams, delivering large-scale transport infrastructure projects.

Paula Kershaw

Paula’s primary aim is to foster industry relationships, implement research and innovate new thinking into Maynard’s offer.

Simon Lee

Simon specialises in the development and delivery of movement strategies, informed through evidence-based data collection, behavioural and predictive monitoring.

Guy Hohmann

Guy is a creative industrial designer. His highly rigorous, process-led approach yields innovative responses to complex design briefs within the public realm sector.

Kate Pleban
Associate Director

Kate has a developed understanding of the principles of urban design. She is passionate about the importance of technology and data gathering in the shaping of our cities and spaces.

Peter Brown_Maynard Designer

Peter Brown
Associate Director

Peter’s technical approach has enabled him to engage with high profile and demanding transport project environments. He ensures delivery of considered and rational designs.

Hayley Branston_Maynard Designer

Hayley Branston
Associate, Wayfinding Designer

Hayley’s specialities are analysis and information strategy. She has varied wayfinding experience of transport hubs, urban environments, shopping centres, hospitals and sports stadia.

Ante Ljubas
Associate, Industrial Designer

Ante is a highly rigorous Industrial Designer, fascinated with the intricacies of how things work. He brings a detailed knowledge of materials, technology and manufacturing processes to the projects he undertakes.

Geoff Ashmore
Associate, Wayfinding Designer

Geoff’s methodical and thorough approach to the development of effective wayfinding strategy and design makes him a key asset to the projects he leads across the transport sector.

Oliver Parrish
Associate, Wayfinding Designer

Oliver has specialist experience in the Middle East and Asia. He has a culturally sensitive approach and an extensive knowledge of implementing multilingual wayfinding systems.

Memberships & affiliations