Maynard is made up of wayfinding, graphic and industrial designers giving clients the benefit of joined-up creative thinking and a seamless approach.

We are long-term collaborators with extensive experience of working as a specialist partner to some of the world’s most respected architects and engineers.

Our approach

We combine insight, strategy and innovation to deliver exceptional design outcomes for urban, commercial and transport environments.

We welcome projects that embrace each step of the design process, from research and strategy to design and delivery. We embrace complex briefs and tailor our approach to suit the individual needs of each project.

A handful of principles govern our approach:


We design for the everyday person, striving to use products, processes and technologies to enhance our day-to-day lives.


We believe that simple, efficient design improves people’s experiences of the built environment.


We are a practice of designers and makers, making models and experimenting with materials is central to our creative process.


We are an experienced specialist partner in the transport, commercial and public realm sectors.

The team

It is the right mix of people and skills that make our business a success. Of course, the design, strategy, ideas and execution deliver the results, but it is the way that we do it – the journey – which is just as important.

Made up of experts from the northern and southern hemispheres, we have over 30 years experience across all aspects of design. Our philosophy is to be open, collaborative, communicative and engaging in all our relationships.

Paula Kershaw

Paula specialises in fostering industry relationships and implementing innovative research initiatives into Maynard’s offer.

Simon Lee

Simon specialises in the development and delivery of movement strategies, informed through evidence-based data collection, behavioural and predictive monitoring.

Geoff Ashmore
Associate, Wayfinding Designer
Eora | Sydney

Delivering an evidence-based approach to the wayfinding process, Geoff has an understanding of how building environments and spatial configuration can influence decision-making in large-scale transport infrastructure projects.

Guy Hohmann
Tāmaki Makaurau | Auckland

Guy is a creative industrial designer. His highly rigorous, process-led approach yields innovative responses to complex design briefs within the public realm sector.

Hayley Branston
Associate, Wayfinding Designer

Hayley’s specialties are research, analysis and wayfinding strategy. She pairs a common-sense approach with creative thinking across a range of sectors, from transport infrastructure to the public realm.

Kate Pleban
Eora | Sydney

Kate has a high-level understanding of the principles of urban design and user experience, which she employs to inform the creation of holistic wayfinding strategies and narrative-driven design.

Julian Maynard
Managing Director

Founding Director of Maynard, Julian trained in industrial design. He has an extensive record successfully leading multi-disciplinary teams and delivering large-scale transport infrastructure projects.

Oliver Parrish
Associate, Wayfinding Designer

Oliver has specialist experience delivering multilingual wayfinding strategies in the Middle East and Asia. Applying global expertise to large-scale projects while harnessing local knowledge for smaller-scale specialist schemes, he ensures a culturally sensitive approach.

Sarah Lomas
Operations Manager

With a background in design, Sarah supports the creative vision and strategic goals of Maynard. She ensures the efficient running of the business while securing its long term growth ambitions.

Peter Brown
Associate Director
Eora | Sydney

Peter’s expertise lies in developing holistic and integrated kit of parts and wayfinding systems through a customer centred design approach for high-profile infrastructure projects.

Ante Ljubas
Associate, Industrial Designer
Naarm | Melbourne

Ante is an industrial designer fascinated with the intricacies of how things work. He brings a detailed knowledge of materials, technology and manufacturing processes to the projects he leads.

Emme Jacob
Associate, Wayfinding Designer
Tāmaki Makaurau | Auckland

Emme is interested in connecting people to place through meaningful environmental graphic solutions. Her wayfinding experience spans social housing, aviation, public transport and cultural centres, grounded by a belief that every person deserves inclusive access and connection to place.

Memberships & affiliations