Recent Promotion

Congratulations to Emme Jacob on her recent promotion to Associate, Wayfinding Designer in our Tāmaki Makaurau | Auckland Studio.

Emme has been instrumental to the design and delivery of our social housing, aviation, public transport and cultural centres, grounded by a belief that every person deserves inclusive access and connection to place.


Transform Awards Europe 2024

We are thrilled to share that the Elizabeth Line has won silver for Best Wayfinding from Transform Awards Europe 2024. Our wayfinding concept focused on the below ground tunnel environments, where we introduced a common design language across a family of architectural components. Our products included cladding, platform edge screens, seating, lighting, digital advertising, signage and customer information systems.

Congratulations to all the nominees and winners – it’s always great to see our work recognised alongside our peers across Europe.

Visit all the Transform Awards Europe Winners


Design Assembly Podcast with Emme Jacob

This International Women’s Month, Maynard Wayfinding Designer – Emme Jacob sits down with Louise from Design Assembly to discuss career-beginnings and the future of the design industry.

Listen to Emme share her reflections on the significance of her practice and the growing demand for inclusive and accessible wayfinding solutions in Aotearoa. “As a wayfinding designer I can never be an expert on someone’s else identity but what we can do is have empathy, have an open mind, open ears and try to be the voice for others.”

Thank you Design Assembly for placing a special spotlight on Women in Design.

Listen to the full episode here