With a background in urban planning, Director Kate Pleban unpacks one of the top stress points for passengers: the ‘simple’ journey to and from the airport. Walking through inner city Melbourne with my four-year-old niece, she turned to me, puzzled, and asked if we were at the airport. We weren’t, but she pointed down the … Read More
Fresh off a week on the ground at Passenger Terminal Expo, Associate in Australia Geoff Ashmore argues that bringing fragmented data siloes into a single, trusted framework won’t just lift satisfaction scores; it will enable a genuinely seamless journey. Just a decade ago, the word ‘biometrics’ would have struck fear into the average traveller. It … Read More
As Maynard’s Aotearoa New Zealand office grows, our local team in Te Whanganui-a-Tara Wellington continues to bring Maynard’s expertise in wayfinding, brand, and design strategy to the south end of the North Island, working on projects that connect deeply with the communities here. A handful of recent projects in the office reflect the cultural richness … Read More
With Great British Railways (GBR) on the horizon, there’s growing focus on how to bring unity, clarity, and modernity to a network shaped by decades of different operators, franchises and visual identities. While the scale of the visual identity of GBR is unprecedented, many of the challenges it faces, brand alignment, service continuity, physical consistency, … Read More
Uncovering a vibrant underground art scene, Maynard have designed a wayfinding system that breaks the rules and responds to its environment, curating a destination that connects local art and culture with wider audiences. As London’s most recognised and completely legal street art tunnel, Leake Street links Lower Marsh with the South Bank, and has made … Read More
Stevenage Borough Council commissioned Maynard to design a bespoke wayfinding system for its historic Town Centre, supporting the £1bn regeneration programme that will bring the town back to the forefront of modern urban development in the 21st century.
For many Australians, air travel is an essential part of our life – whether to see family, an interstate commute for work or the holiday of a lifetime. The absence of a viable intercity rail system coupled with the sheer size of Australia, has meant that air travel has become embedded within our national identity; two of the busiest air routes in the world are found in Australia, with each Australian flying 2.9 times per year as compared to 2.4 flights per year for the average American citizen.
Get to know our team. From favourite projects to superpowers, lessons learned, or the books currently on our bedside table.
2021 marks a new era of thinking and living. The Maynard 2021 Trends explore topics in experiential travel, pandemic-proof urbanism and sustainably responsible design.
At Maynard, creating a high-quality user experience lies at the very heart of what we do. Across all of our projects, engaging directly with stakeholders and the end-user is a fundamental component of our design process. But what happens when the ‘luxury’ of face-to-face engagement is suddenly no longer a legitimate option?