With a background in urban planning, Director Kate Pleban unpacks one of the top stress points for passengers: the ‘simple’ journey to and from the airport. Walking through inner city Melbourne with my four-year-old niece, she turned to me, puzzled, and asked if we were at the airport. We weren’t, but she pointed down the … Read More
Signage
A lack of integrated tech is holding airports and passengers up
Fresh off a week on the ground at Passenger Terminal Expo, Associate in Australia Geoff Ashmore argues that bringing fragmented data siloes into a single, trusted framework won’t just lift satisfaction scores; it will enable a genuinely seamless journey. Just a decade ago, the word ‘biometrics’ would have struck fear into the average traveller. It … Read More
Maynard in Te Whanganui-a-Tara Wellington
As Maynard’s Aotearoa New Zealand office grows, our local team in Te Whanganui-a-Tara Wellington continues to bring Maynard’s expertise in wayfinding, brand, and design strategy to the south end of the North Island, working on projects that connect deeply with the communities here. A handful of recent projects in the office reflect the cultural richness … Read More
Looking back to look forward: What EMR teaches us about the future of GBR
With Great British Railways (GBR) on the horizon, there’s growing focus on how to bring unity, clarity, and modernity to a network shaped by decades of different operators, franchises and visual identities. While the scale of the visual identity of GBR is unprecedented, many of the challenges it faces, brand alignment, service continuity, physical consistency, … Read More
A Kit of Parts: Why Building Should Be a Product, Not A Prototype
Architecture is one of the few industries still treating every project like a one-off. While product designers iterate, architects often reinvent. The result? Cost overruns, delays, inefficiencies and a user experience that doesn’t always deliver. In product design, the process is as important as the outcome. Iteration is everything. The best products aren’t one-offs; they’re … Read More
A wayfinding system that breaks the rules
Uncovering a vibrant underground art scene, Maynard have designed a wayfinding system that breaks the rules and responds to its environment, curating a destination that connects local art and culture with wider audiences. As London’s most recognised and completely legal street art tunnel, Leake Street links Lower Marsh with the South Bank, and has made … Read More
Is this the end of the humble push button?
The city as we know it, is changing. Amidst the global pandemic of COVID-19 our cities, our neighbourhoods and our people have had to adapt to a new way of being. Physical distancing restrictions have changed the way we communicate, connect, interact, move and function within both our public and private worlds.
Women in Wayfinding
2018 raised some hard-hitting issues surrounding gender equality, from pioneering movements such as #MeToo and #TimesUp, and enforcing gender pay gap reporting. These movements have forced us to reflect on our own experiences as women working in the design industry, to consider this effect on our professional lives, and to address where and how things can be improved.
Object Magazine
A year of international openings, big moves, project completions & new beginnings.
Life in the Antipodes
A conversation with Kate Pleban and Guy Hohmann, Associates from our Melbourne and Auckland studios.










