The subtle art of signage

3rd September 2017By Simon LeeWayfinding, Graphic Design, Signage, Events & Exhibitions

Simon Lee told Exhibition News about when it comes to event signage, getting visitors from A to B is an art form. It didn’t take long, however, for them to become clear that signage can influence the visitor journey round an exhibition in much more subtle and complex ways than simply pointing them in the right direction.