Some cognitive neuroscientists hold that the environment we experience is, in fact, part of our mind. If that is the case, how can a single environment be a part of several people’s minds?
Head of wayfinding, Hayley Branston, details her evaluation and approach to Maynard’s self initiated, in-house design competition ‘Fortified City’.
It seems a long time ago since we produced the last Object magazine. This past year has been an incredibly busy one with much to share. In this issue, we focus on research and innovation, profiling two projects which apply digital technologies to enhance the user experience within the transport sector.
Maynard’s work is diverse, at any one time we could be designing architectural components for new transport projects, creating an urban wayfinding strategy or producing our own range of street furniture. We’ve created an illustrated map of our work, see how many projects you can spot!
Two travellers meet on a path – once the usual pleasantries are out of the way, the conversation begins to focus on important matters… Where have you travelled from? What is the condition of the route? Was it hard or easy terrain? Were there any dangerous sections or good places to stop along the way?
Something really struck a chord with me when I interviewed a candidate for a wayfinding role and asked them why they were interested in the job: they said they remembered getting lost as a child and finding it one of the scariest experiences they had ever had.
Simon Lee told Exhibition News about when it comes to event signage, getting visitors from A to B is an art form. It didn’t take long, however, for them to become clear that signage can influence the visitor journey round an exhibition in much more subtle and complex ways than simply pointing them in the right direction.
From an urban and transport development perspective, we all strive towards the Smart City vision; one which is intent on integrating digital information and communication technology into our everyday lives whether we’re actively aware of it or not.
Whilst you may rely on GPS to guide you outside or place you on a map, inside a building you may find the GPS signal you rely on bounces around and becomes very erratic. However we spend up to 90% of our time indoors, so what are the solutions for digital internal wayfinding? And could beacons be the answer?
How our brains make the decisions we take is fundamental to the wayfinding design process, Maynard are excited to join the Royal Institute of Navigation’s ‘Cognition and Navigation’ special interest group, recently initiated to explore opportunities to apply the latest scientific thinking into real-world environments.