With Great British Railways (GBR) on the horizon, there’s growing focus on how to bring unity, clarity, and modernity to a network shaped by decades of different operators, franchises and visual identities. While the scale of the visual identity of GBR is unprecedented, many of the challenges it faces, brand alignment, service continuity, physical consistency, … Read More
Architecture is one of the few industries still treating every project like a one-off. While product designers iterate, architects often reinvent. The result? Cost overruns, delays, inefficiencies and a user experience that doesn’t always deliver. In product design, the process is as important as the outcome. Iteration is everything. The best products aren’t one-offs; they’re … Read More
In a city as vast and as fast paced as London, clarity is a necessity. When Transport for London (TfL) launched its unified marketing brand in 2000, it marked more than a visual refresh. It signalled a new era of integrated, user-focused design across every mode of transport – from the tube to bus to bike.
The unique value of sports venues lies in their ability to foster grassroots community engagement. By amplifying multi-purpose potential, former stadium-only grounds may put the spotlight on local participation and empower communities to use these spaces, leading to a sense of ownership and investment. As cities embrace denser urban living, there is an increasing need … Read More
A huge thanks to all our clients and partners who have worked with us to deliver an exciting year of creative new ventures. Have a look at what we’ve been up to this year.
Uncovering a vibrant underground art scene, Maynard have designed a wayfinding system that breaks the rules and responds to its environment, curating a destination that connects local art and culture with wider audiences. As London’s most recognised and completely legal street art tunnel, Leake Street links Lower Marsh with the South Bank, and has made … Read More
In the summer of 2017 whilst visiting family in the UK, I had decided to meet up with some old colleagues from my time working in London, and also visit a company called Maynard who had recently won a Metro project in my home city of Melbourne. I found myself sat across the meeting room table from Julian … Read More