With Great British Railways (GBR) on the horizon, there’s growing focus on how to bring unity, clarity, and modernity to a network shaped by decades of different operators, franchises and visual identities. While the scale of the visual identity of GBR is unprecedented, many of the challenges it faces, brand alignment, service continuity, physical consistency, … Read More
As Maynard’s Aotearoa New Zealand office grows, our local team in Te Whanganui-a-Tara Wellington continues to bring Maynard’s expertise in wayfinding, brand, and design strategy to the south end of the North Island, working on projects that connect deeply with the communities here. A handful of recent projects in the office reflect the cultural richness … Read More
In a city as vast and as fast paced as London, clarity is a necessity. When Transport for London (TfL) launched its unified marketing brand in 2000, it marked more than a visual refresh. It signalled a new era of integrated, user-focused design across every mode of transport – from the tube to bus to bike.
Uncovering a vibrant underground art scene, Maynard have designed a wayfinding system that breaks the rules and responds to its environment, curating a destination that connects local art and culture with wider audiences. As London’s most recognised and completely legal street art tunnel, Leake Street links Lower Marsh with the South Bank, and has made … Read More
2018 raised some hard-hitting issues surrounding gender equality, from pioneering movements such as #MeToo and #TimesUp, and enforcing gender pay gap reporting. These movements have forced us to reflect on our own experiences as women working in the design industry, to consider this effect on our professional lives, and to address where and how things can be improved.
A year of international openings, big moves, project completions & new beginnings.
A conversation with Kate Pleban and Guy Hohmann, Associates from our Melbourne and Auckland studios.
It seems a long time ago since we produced the last Object magazine. This past year has been an incredibly busy one with much to share. In this issue, we focus on research and innovation, profiling two projects which apply digital technologies to enhance the user experience within the transport sector.
Maynard’s work is diverse, at any one time we could be designing architectural components for new transport projects, creating an urban wayfinding strategy or producing our own range of street furniture. We’ve created an illustrated map of our work, see how many projects you can spot!
Something really struck a chord with me when I interviewed a candidate for a wayfinding role and asked them why they were interested in the job: they said they remembered getting lost as a child and finding it one of the scariest experiences they had ever had.