Something really struck a chord with me when I interviewed a candidate for a wayfinding role and asked them why they were interested in the job: they said they remembered getting lost as a child and finding it one of the scariest experiences they had ever had.
Simon Lee told Exhibition News about when it comes to event signage, getting visitors from A to B is an art form. It didn’t take long, however, for them to become clear that signage can influence the visitor journey round an exhibition in much more subtle and complex ways than simply pointing them in the right direction.
Ridley Scott and Syd Mead built a vision of 2019 based on clear socio-economic principles. Even as their future coincides with our present, it never feels like fantasy. I became aware of Blade Runner when I was a student in Manchester studying industrial design.
From an urban and transport development perspective, we all strive towards the Smart City vision; one which is intent on integrating digital information and communication technology into our everyday lives whether we’re actively aware of it or not.
Following our recent entry in the institute for sustainability London Smart Districts Digital Wayfinding competition, the studio has been pursuing our interest in enabling smart cities solutions through intelligent and interconnected physical assets.
As we know well from our work on the Crossrail art Program, art plays an important role in giving stations an identity and engaging passengers. In some stations it actually attracts people to the station. In others, art helps people identify stations which otherwise might look quite similar.