Wimbledon Championships

Established in 1877, Wimbledon is not only the oldest tennis tournament in the world, it is also widely considered the most prestigious of them all. It is the only Grand Slam event still held on grass and regularly attracts in excess of half a million visitors every year over a two-week period.

Image Credit: AELTC / Thomas Lovelock

As a global sporting attraction with iconic status, The All England Lawn Tennis Club strives for continual improvement, with the simple vision of delivering a ‘best-in-class’ guest experience for every single Championships. This includes the strengthening of its existing wayfinding system; one that forms an essential and highly prominent touch point for all its guests.

Building upon this commitment, Maynard was commissioned to carry out an extensive audit and evaluation of the existing physical and digital wayfinding infrastructure, culminating in a series of step-change improvements for future Championships.

Wimbledon Tennis Wayfinding
Wimbledon Tennis Wayfinding
Image Credits: Left: AELTC / Jed Leicester. Top Right: AELTC / Ben Queenborough. Bottom Right: AELTC / Dillon Bryde
Wimbledon Tennis Wayfinding
Wimbledon Tennis Wayfinding
Image Credits: Top: AELTC / David Levenson. Bottom Left: AELTC / Anthony Upton. Bottom Right: AELTC / Adam Warner