Design Junction Wayfinding Strategy

For two consecutive years, Maynard was commissioned to develop a wayfinding strategy and product family to help visitors navigate the leading contemporary interior design exhibition. The event showcases the best in furniture, lighting and product design from around the world during the annual London Design Festival.

Photography by Ruth Ward

The 2017 edition attracted more than 28,000 visitors over five days on and around five destinations across Granary Square in King’s Cross, meaning it was essential that visitors could find their way between the different exhibits. Another challenge was to get visitors from Kings Cross station to the entry point near Granary Square.

Strategically placed signage created a trail of information for visitors to follow when approaching and around the show. The highlight yellow selected by design studio BCMH created a common thread and brand identity throughout the event.

Following its success, Maynard were commissioned once again in 2018 to develop a wayfinding strategy and product range to help users navigate the new site as the event relocated from Kings Cross to London’s South Bank.

Totems were arranged to provide an area of rest and reflection for exhibition goers, framing the scenery along the riverfront and highlighting key focal points of the show.