Surrey Legible City
Maynard, in partnership with Atkins, were commissioned by Surrey County Council to undertake a wayfinding strategy for Guildford, Redhill and Woking. Maynard developed a strong visual system in the form of a product family, mapping style and graphic layout for each sign.
The objective was to produce a unified wayfinding sign system, placement strategy and implementation plan that would work across all three towns yet express the individuality of each location. The visual system reflects the heritage and aspiration of Surrey, using a colour palette, typeface and material selection that represents the traditional essence of the county. A bespoke pictogram family and illustrative building style has also been introduced to the graphic language of the sign system.