We integrated our product and graphic design capabilities and combined these with our strong supplier relationships. This allowed us to take a holistic approach to the design of the signage components. We created a visually coherent graphic system, unifying the various transport providers under one identity. We delivered a comprehensive guideline document for the application of the graphic strategy to bus stop infrastructure, marketing material (leaflets, posters, website, mobile app), and bus liveries.

We’re honoured to have won the 2013 Sign Design Society Award for Information Design for this project.