Auckland Downtown

Auckland Transport, Auckland Council and Mana Whenua partnered in the delivery of a set of public realm and transport infrastructure projects which have redefined the public experience of the Tāmaki Makaurau Auckland’s downtown area.

Maynard was commissioned to deliver a holistically planned multi-modal wayfinding scheme underpinned by a deep understanding of the diverse range of people who use Auckland’s downtown on a daily basis.

The project acts as a key transport interchange, meaning the wayfinding needed to knit together ferry, bus, cycle, pedestrian and rail modes, creating a seamless user experience.

Auckland Downtown Wayfinding

Downtown Ferry Terminal Wayfinding

A bespoke wayfinding strategy and sign product family have been developed for Te Ngau o Horotiu, Auckland’s newest ferry facility. Six new berths are reached via three gangways, supported by static and digital information to create seamless arriving and departing journeys to and from Auckland’s many coastal destinations.
Auckland Downtown Wayfinding
Auckland Downtown Wayfinding
Auckland Downtown Wayfinding
Pedestrian Wayfinding

Auckland transport’s pedestrian wayfinding system has been upgraded to allow for the delivery of wayfinding information in both English and Te Reo Māori, the two official written languages of New Zealand. The new product family features materials and detailing fit to sit within the landmark urban spaces of Te Wānanga and Quay Street.

Pedestrian Wayfinding
Cycle Wayfinding
Cycle Wayfinding

A complementary system of cycle wayfinding signage has been installed along the new Quay Street cycleway, supporting connections by bike to nearby destinations via Auckland’s growing network of cycleways.

Cycle Wayfinding
Cycle Wayfinding
Cycle Wayfinding