Maynard is a design practice that creates wayfinding, graphics, products and environments for clients in the transport, commercial and urban realm sectors. Our work is diverse, from developing an urban wayfinding strategy, to the design of a product range for a new Metro line or creating a collection of street furniture.

Slide Woodhouse Loci Range Slide National Automotive Innovation Centre Slide London Bridge Station Slide Cycle systems Slide Marshalls Tenplo Range Slide Southampton Legible City Slide

User experience is at the heart of our process, ensuring highly bespoke and responsive design. Our ability to combine technical knowledge, design sensibility and craft helps us to create products and spaces that better the lives of the people who use them.


Birmingham University Logo

Birmingham City University’s weekly Coffee Lounge Sessions with Maynard

As part of Birmingham City University’s weekly Coffee Lounge Sessions, Maynard’s Head of Wayfinding and BCU Alumni Hayley Branston shared her personal journey into the world of wayfinding. She discussed her academic journey, from what inspired her to go into this field of design, through to some of the key projects in her career and what she has learnt along the way.

University of Reading

University of Reading MA Communication Design

Our annual University of Reading MA Information Design student visit took on a slightly different form this year as Wayfinding Designers Elena McLoughlin and Hayley Branston were invited to present the studio virtually.

We talked through day-to-day life at Maynard and explained our approach to wayfinding from project inception and information gathering, right through to sign implementation, including the importance of a thoroughly thought-out and site-specific wayfinding strategy. We loved having the opportunity to explain how we work and really enjoyed answering their insightful questions!

Maynard Associate Simone Speet

Simone Speet, Maynard Associate

A hearty congratulations to Simone Speet, who has been promoted to Associate in our Tāmaki Makaurau Auckland team!

Simone is currently leading Maynard’s work on the three new stations of the Auckland City Rail Link, as well as developing a wayfinding identity and guideline for Auckland Airport.