Maynard is a design practice that creates wayfinding, graphics, products and environments for clients in the transport, commercial and urban realm sectors. Our work is diverse, from developing an urban wayfinding strategy, to the design of a product range for a new Metro line or creating a collection of street furniture.

User experience is at the heart of our process, ensuring highly bespoke and responsive design. Our ability to combine technical knowledge, design sensibility and craft helps us to create products and spaces that better the lives of the people who use them.


New connections in downtown Auckland

Through the Downtown Programme, Auckland Transport and Auckland Council are transforming the city’s waterfront into an attractive, people friendly public space. Maynard is working across multiple projects to connect spaces in downtown Auckland for pedestrians, cyclists, bus, train and ferry passengers. The new wayfinding and signage will improve the experience of transport interchanges, and create a more discoverable city for visitors and locals alike.

Image credit: Isthmus and Auckland Transport

Unravelling the notorious multi-level Barbican highwalks

Maynard was commissioned by the City of London to implement the Legible London system along a selection of routes including around the Barbican Centre, the Museum of London and St. Paul’s underground station.

We identified routes based on legibility, comfort, appeal, accessibility and safety, and updated the system without compromising on its world-class standard, making the city an easier place to navigate on foot.


We are excited to be collaborating again this semester with RMIT University in running a design studio entitled ‘Playscape’. Throughout the semester, the Industrial Design students will consider the concept of ‘play’ within an urban context, to design a product that caters to the inner child in us all. Kate Pleban and Ante Ljubas will guide the students through the design process – encouraging them to think critically about how we can weave play, interaction, delight and surprise into our daily lives.

Image – Ronald Rael’s “Teeter-Totter Wall”