Maynard is a design practice that creates wayfinding, graphics, products and environments for clients in the transport, commercial and urban realm sectors. Our work is diverse, from developing an urban wayfinding strategy, to the design of a product range for a new Metro line or creating a collection of street furniture.

Slide Woodhouse Loci Range Slide National Automotive Innovation Centre Slide London Bridge Station Slide Cycle systems Slide Marshalls Tenplo Range Slide Southampton Legible City Slide

User experience is at the heart of our process, ensuring highly bespoke and responsive design. Our ability to combine technical knowledge, design sensibility and craft helps us to create products and spaces that better the lives of the people who use them.


Hospital façade.

St John & St Elizabeth Hospital

St John & St Elizabeth Hospital has appointed Maynard to deliver a ‘people first’ wayfinding system to enhance the user experience of its patients, staff and visitors.

St John & St Elizabeth Hospital is one of London’s leading charitable hospitals providing exemplary standards of care to patients. Located in the heart of St John’s Wood it is renowned for its friendly atmosphere, industry-leading consultants and its caring and compassionate ethos.

The hospital recently completed a £3.5m ward refurbishment programme and is now realising a c.£40m redevelopment over the coming year. Including state-of-the-art upgrades alongside new hi-tech healthcare services, it will be the most significant infrastructure project in the charity’s rich 165-year history.

Maynard has been selected to revisit and upgrade the hospital’s wayfinding infrastructure, aligning it with the ambition of the redevelopment programme and the hospital’s recent brand refresh. Inspired by the charity’s ethos of ‘putting people first’, our user centred design approach will look to humanise information from the start. Our vision is to deliver a system that will reflect the organisation’s personality and its community-driven services; a system that is friendly, engaging, helpful and trustworthy to all.

MIND water square.

Milano Innovation District

Milan Expo attracted 21 million visitors to the city in 2015 and has now become a successful catalyst for social and economic growth for the country. The former expo site, situated 15km north west of Milan, is currently undergoing transformation into a world-leading district for science, knowledge and innovation.

With its diverse tenants and land uses, it will become a ‘city within a city’, playing host to its own innovative ecosystem. Maynard is excited to announce that we have been commissioned to create an experience-led wayfinding solution for the site. Our focus is to create a system that looks beyond navigating from A to B. It should not only attract and support visitors into and across the site, but engage and inspire familiar users to encourage and foster creativity and innovation from the people who live and work there on a daily basis.

Image Courtesy © Mind Milano Innovation District

Rainbow Ripple night time

Rainbow Ripple

We were thrilled to see Auckland Transport deploy a rainbow Ripple on Karangahape Road, one of the cultural centres of Tāmaki Makaurau.

Ripple is an expandable cycle parking system for events and temporary installations, developed for local authorities, event organisers and active transport facilitators.

This deployment is a great example of utilising modular colourways to amplify the culture and experience of a location, when deploying rapid cycle parking for key events like Matariki – the Māori New Year.