Bringing clarity to
complex environments.

Maynard is a global practice of strategists, designers, and makers. Our multi-disciplinary team’s expertise spans user experience, wayfinding strategy, and product design. Our work is diverse, from developing a city-wide pedestrian wayfinding strategy, through to the design of a new collection of smart street furniture or a product range for a new Metro line.

People. Place. Product.

Our vision is to improve people’s experiences of the built environment by bringing clarity to increasingly complex spaces and societies. We believe that products, services and spaces should be designed to better the lives of the people who use them. This is fundamental to the long-term sustainability of a place and the wellbeing of its citizens.

User experience lies at the heart of our design process. We combine evidence-based service design tools with technical know-how, creativity and design sensibility to create products which not only improve the end user experience, but also provide commercial benefits to our clients and their stakeholders.

We call it Social Design.

Maynard Design logo

Maynard's Aotearoa New Zealand studio lead Guy Hohmann unpacks the local context in Tāmaki Makaurau Auckland.

In this short film, Guy talks about what underpins and influences our local work, and the benefits of an international team with a strong commitment to outcomes which respond to the needs and identities of local people.

GridAKL

Latest Insights

Beyond the ribbon cutting: What’s next after Melbourne Metro?

Beyond the ribbon cutting: What’s next after Melbourne Metro?

12th June 2026

Melbourne is having a moment. With the opening of a brand-new, generation-shaping metro system, the Australian city is investing in its transport infrastructure like never before. But it’s not only about the major metro networks; projects like the Greenline are transforming the north bank of the Yarra River into a four-kilometre-long public walkway, with space … Read More

Airport experience starts long before the check-in desk

Airport experience starts long before the check-in desk

4th May 2026

With a background in urban planning, Director Kate Pleban unpacks one of the top stress points for passengers: the ‘simple’ journey to and from the airport. Walking through inner city Melbourne with my four-year-old niece, she turned to me, puzzled, and asked if we were at the airport. We weren’t, but she pointed down the … Read More

A lack of integrated tech is holding airports and passengers up

A lack of integrated tech is holding airports and passengers up

27th April 2026

Fresh off a week on the ground at Passenger Terminal Expo, Associate in Australia Geoff Ashmore argues that bringing fragmented data siloes into a single, trusted framework won’t just lift satisfaction scores; it will enable a genuinely seamless journey.  Just a decade ago, the word ‘biometrics’ would have struck fear into the average traveller. It … Read More