Bringing clarity to
complex environments.

Maynard is a global practice of strategists, designers and makers. Our multi-disciplinary team’s expertise span across; Branding, Wayfinding & Product Design.Our work is diverse, from developing a city-wide pedestrian wayfinding strategy, through to the design of a new collection of smart street furniture or a product range for a new Metro line.

People. Place. Product.

Our vision is to improve people’s experiences of the built environment by bringing clarity to increasingly complex spaces and societies. We believe that products, services and spaces should be designed to better the lives of the people who use them. This is fundamental to the long-term sustainability of a place and the wellbeing of its citizens.

User experience lies at the heart of our design process. We combine evidence-based service design tools with technical know-how, creativity and design sensibility to create products which not only improve the end user experience, but also provide commercial benefits to our clients and their stakeholders.

We call it Social Design.

Maynard Design logo

Aotearoa | New Zealand studio lead Guy Hohmann caught up with GridAKL recently in Tāmaki Makaurau | Auckland.

In this short film we talk about what underpins and influences our work locally and the benefits of having an international team with a strong commitment to outcomes which respond to the needs and identities of local people.

Maynard are proud to have been part of the dynamic and inspiring GridAKL community in Wynyard Quarter since 2016.



Recent Promotion

Congratulations to Emme Jacob on her recent promotion to Associate, Wayfinding Designer in our Tāmaki Makaurau | Auckland Studio. Emme has been instrumental to the design and delivery of our social housing, aviation, public transport and cultural centres, grounded by a belief that every person deserves inclusive access and connection to place.

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Transform Awards Europe 2024

We are thrilled to share that the Elizabeth Line has won silver for Best Wayfinding from Transform Awards Europe 2024. Our wayfinding concept focused on the below ground tunnel environments, where we introduced a common design language across a family of architectural components. Our products included cladding, platform edge screens, seating, lighting, digital advertising, signage … Read More

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Design Assembly Podcast with Emme Jacob

This International Women’s Month, Maynard Wayfinding Designer – Emme Jacob sits down with Louise from Design Assembly to discuss career-beginnings and the future of the design industry. Listen to Emme share her reflections on the significance of her practice and the growing demand for inclusive and accessible wayfinding solutions in Aotearoa. “As a wayfinding designer … Read More

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