As part of Birmingham City University’s weekly Coffee Lounge Sessions, Maynard’s Head of Wayfinding and BCU Alumni Hayley Branston shared her personal journey into the world of wayfinding. She discussed her academic journey, from what inspired her to go into this field of design, through to some of the key projects in her career and what she has learnt along the way.

Our annual University of Reading MA Information Design student visit took on a slightly different form this year as Wayfinding Designers Elena McLoughlin and Hayley Branston were invited to present the studio virtually.

We talked through day-to-day life at Maynard and explained our approach to wayfinding from project inception and information gathering, right through to sign implementation, including the importance of a thoroughly thought-out and site-specific wayfinding strategy. We loved having the opportunity to explain how we work and really enjoyed answering their insightful questions!

A hearty congratulations to Simone Speet, who has been promoted to Associate in our Tāmaki Makaurau Auckland team!

Simone is currently leading Maynard’s work on the three new stations of the Auckland City Rail Link, as well as developing a wayfinding identity and guideline for Auckland Airport.