Maynard are thrilled to be winners of the Smart London District Challenge competition. The objective for this challenge was to generate smart wayfinding innovations that help London’s residents, visitors, businesses and developers better connect with their surroundings both physically and digitally.
Following our recent entry in the institute for sustainability London Smart Districts Digital Wayfinding competition, the studio has been pursuing our interest in enabling smart cities solutions through intelligent and interconnected physical assets.
As we know well from our work on the Crossrail art Program, art plays an important role in giving stations an identity and engaging passengers. In some stations it actually attracts people to the station. In others, art helps people identify stations which otherwise might look quite similar.