Looking back to look forward: What EMR teaches us about the future of GBR

10th October 2025By Helen GarleyInsight Article, Wayfinding, Graphic Design, Signage

With Great British Railways (GBR) on the horizon, there’s growing focus on how to bring unity, clarity, and modernity to a network shaped by decades of different operators, franchises and visual identities. While the scale of the visual identity of GBR is unprecedented, many of the challenges it faces, brand alignment, service continuity, physical consistency, … Read More

A Kit of Parts: Why Building Should Be a Product, Not A Prototype

29th September 2025By Helen GarleyInsight Article, Product Design, Signage

Architecture is one of the few industries still treating every project like a one-off. While product designers iterate, architects often reinvent. The result? Cost overruns, delays, inefficiencies and a user experience that doesn’t always deliver. In product design, the process is as important as the outcome. Iteration is everything. The best products aren’t one-offs; they’re … Read More

Is this the end of the humble push button?

22nd May 2020By Sarah LomasProduct Design, Signage

The city as we know it, is changing. Amidst the global pandemic of COVID-19 our cities, our neighbourhoods and our people have had to adapt to a new way of being. Physical distancing restrictions have changed the way we communicate, connect, interact, move and function within both our public and private worlds.

Women in Wayfinding

1st March 2019By Sarah LomasWayfinding, Graphic Design, Signage

2018 raised some hard-hitting issues surrounding gender equality, from pioneering movements such as #MeToo and #TimesUp, and enforcing gender pay gap reporting. These movements have forced us to reflect on our own experiences as women working in the design industry, to consider this effect on our professional lives, and to address where and how things can be improved.