Something really struck a chord with me when I interviewed a candidate for a wayfinding role and asked them why they were interested in the job: they said they remembered getting lost as a child and finding it one of the scariest experiences they had ever had.
Ridley Scott and Syd Mead built a vision of 2019 based on clear socio-economic principles. Even as their future coincides with our present, it never feels like fantasy. I became aware of Blade Runner when I was a student in Manchester studying industrial design.
Maynard are thrilled to be winners of the Smart London District Challenge competition. The objective for this challenge was to generate smart wayfinding innovations that help London’s residents, visitors, businesses and developers better connect with their surroundings both physically and digitally.
Following our recent entry in the institute for sustainability London Smart Districts Digital Wayfinding competition, the studio has been pursuing our interest in enabling smart cities solutions through intelligent and interconnected physical assets.