Looking back to look forward: What EMR teaches us about the future of GBR

10th October 2025By Helen GarleyInsight Article, Wayfinding, Graphic Design, Signage

With Great British Railways (GBR) on the horizon, there’s growing focus on how to bring unity, clarity, and modernity to a network shaped by decades of different operators, franchises and visual identities. While the scale of the visual identity of GBR is unprecedented, many of the challenges it faces, brand alignment, service continuity, physical consistency, … Read More

A Kit of Parts: Why Building Should Be a Product, Not A Prototype

29th September 2025By Helen GarleyInsight Article, Product Design, Signage

Architecture is one of the few industries still treating every project like a one-off. While product designers iterate, architects often reinvent. The result? Cost overruns, delays, inefficiencies and a user experience that doesn’t always deliver. In product design, the process is as important as the outcome. Iteration is everything. The best products aren’t one-offs; they’re … Read More