Author: Helen Garley

Maynard in Te Whanganui-a-Tara Wellington

14th August 2025By Helen GarleyWayfinding, Graphic Design, Product Design, Signage

As Maynard’s Aotearoa New Zealand office grows, our local team in Te Whanganui-a-Tara Wellington continues to bring Maynard’s expertise in wayfinding, brand, and design strategy to the south end of the North Island, working on projects that connect deeply with the communities here. A handful of recent projects in the office reflect the cultural richness … Read More

The power of a unified brand: What 25 years of TfL tells us about design strategy

1st August 2025By Helen GarleyInsight Article, Graphic Design

In a city as vast and as fast paced as London, clarity is a necessity. When Transport for London (TfL) launched its unified marketing brand in 2000, it marked more than a visual refresh. It signalled a new era of integrated, user-focused design across every mode of transport – from the tube to bus to bike.

Author: Helen Garley

Maynard in Te Whanganui-a-Tara Wellington

The power of a unified brand: What 25 years of TfL tells us about design strategy

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