Peterborough Legible City
In 2009 Peterborough City Council, in conjunction with Opportunity Peterborough and LDA Design, delivered the first phase of the city's regeneration project - Cathedral Square. As part of this project a new city wayfinding scheme was developed, including concepts for the signage products.
We provided rationalised concepts for both plinth and fingerpost products whilst also creating a new mapping style to compliment the product design. Through value engineering we managed to dramatically reduce the manufacturing costs of the products, whilst also improving legibility, safety and future maintenance.