Peterborough Legible City

In 2009, Peterborough City Council in conjunction with Opportunity Peterborough and LDA Design, delivered the first phase of Cathedral Square, the City’s regeneration project. As part of this project a new city wayfinding scheme was developed, including concepts for the signage products.

We provided rationalised concepts for both totem and fingerpost products whilst also creating a new mapping style to compliment the product design through value engineering we managed to dramatically reduce the manufacturing costs of the products, whilst also improving legibility, safety and future maintenance.