Portsmouth Legible City

Portsmouth City Council commissioned Maynard to develop an integrated signage and mapping system that would work across a minimum of thirty wayfinding products in the City and the surrounding area. Detailed design standards were also produced so that the Council could update mapping panels.

Working in partnership with Atkins, we were briefed to develop a visual identity for the City’s wayfinding products that would accurately represent Portsmouth in terms of it’s heritage character and culture. After a period of research and consultation with stakeholders, a colour scheme was carefully selected with high legibility and a genuine sense of the place.