In order to create a standard-setting and uniquely New Zealand customer experience, Auckland International Airport Ltd. committed to a complete customer-centric redesign of its passenger wayfinding system to be implemented in new and existing terminal environments.
Maynard worked closely with customer experience, retail and wayfinding stakeholders to reimagine the existing, dated signage and develop a robust trilingual airport wayfinding system incorporating te reo Māori, English, and simplified Chinese.
Graphic and product assets have been carefully crafted to respond to the unique geography of Tāmaki Makaurau, while ensuring a high degree of functionality underpinned by Maynard’s global transport experience.
The new wayfinding system was conceived to suit the dramatic change in scale and spatial complexity expected as Auckland Airport embarks on a significant programme of expansion to ready itself for predicted passenger growth.
The refreshed signage identity delivers a welcoming and distinctly Auckland Airport wayfinding experience, with enhanced functionality and legibility across all sign types. Designed for versatility, the system can be seamlessly applied to a wide range of architectural settings and be ready to support the airport’s growth.