Sydney Airport (SYD) is Australia’s gateway airport, serving more than 44.4 million passengers a year and connecting Sydney to a network of over 100 international, domestic and regional destinations.
Since 2019, Maynard have been engaged directly by Sydney Airport (SYD) to deliver a broad range of projects – each designed to enhance the customer experience. This work has spanned all aspects of the customer journey, from pre-planning to boarding a flight.
A refresh of the Sydney Airport brand and signage colour scheme, as well as ongoing physical changes and expansions to the airport terminals brought about the need to redesign a number of key information touchpoints including the airports signage and wayfinding system, entrance portals, supergraphics, feature walls, and bus liveries.
Strategic studies have also been undertaken to review the existing ‘couch to kerbside’ customer experience, as well as the ground transport options for arriving customers. Throughout this ongoing engagement we are working directly with the SYD Airport Terminal and Facilities Planning team, as well as our architectural partners Architectus, Hassell and DesignInc.Working on a large number of overlapping projects across the Sydney Airport estate has provided the opportunity to assist SYD in the planning, programming and prioritisation of their projects, to ensure the most efficient and cost-effective delivery.