Gold Coast Airport

As the gateway to one of Australia’s premier tourist destinations, Gold Coast Airport is the fifth busiest international airport in Australia, welcoming in excess of 6.5 million passengers per year – a number that is set to more than double by 2037.

As part of a $500m investment in the airport precinct, the addition of 30,000 Sqm of space, with the expansion extending over 3 level and doubling the terminals current size. 6 additional gates will increase the capacity for more flights.

Wayfinding

In collaboration with HASSELL, Maynard were engaged to prepare a wayfinding strategy and signage scheme for the redevelopment of the airport. The wayfinding system spans across 4 new glass aero bridges, and expansive departure lounge with open, light filled expanded terminal, ensuring customers have the laid-back easy travel experience with the spaces that have been designed to celebrate all that is great about the gold coast region.

Wayfinding and legibility is an essential part of the redevelopment of the Gold Coast Airport, as it will play an important role in ensuring the airport can deliver the capacity to meet the projected demand. In addition to issues of capacity, the wayfinding system will address the evolving complexity of the airport processes, and the challenges that will be faced by an increasingly culturally and linguistically diverse audience.

A key challenge of the project lay in ensuring the ongoing operation of the airport with minimal interruption to customers and staff.

Gold Coast Airport Wayfinding

Customer Experience

In order to address current capacity issues, improve on the existing customer experience, and pave the way for future passenger growth, Gold Coast Airport is currently undergoing the largest redevelopment project in the airport’s history.

In collaboration with HASSELL, Maynard were engagedto prepare a wayfinding and customer experience strategy for the redevelopment of the airport, including the new Southern Terminal Expansion (STE) and Airside Processing Zone (APZ), as well as the Existing Terminal Refurbishment (ETR). A key challenge of the project lay in ensuring the ongoing operation of the airport with minimal interruption to customers and staff.

Gold Coast Airport Wayfinding
Gold Coast Airport Wayfinding