Chelsea Barracks

Maynard was commissioned by Qatari Diar to develop a detailed wayfinding strategy for the site masterplan, culminating in an internal and external signage package for Chelsea Barracks, a high profile mixed-use development located in the heart of Westminster, London.

Our brief was to develop a full wayfinding strategy based on the future layout and operation of the site and its network of buildings. This included the delivery of a new visual identity for all wayfinding graphics and signs, closely aligned with the sensitive environmental context of the local area.

Our initial exploration sought to achieve a balance between remembering the past whilst looking to the future. The delivery of the new visual identity for the wayfinding graphics and products gave a nod to local and historical craftsmanship and materials, whilst creating a timeless and high-quality system befitting of the future vision for the site.

The success of the new product language developed for the physical signs led to Maynard’s subsequent commission to develop coordinated furniture for the site, including bespoke lighting columns. This consistency in street furniture further enhances and strengthens the unique character of the site and its overarching sense of community. The bespoke street lights take their inspiration from the oil lamps of the 19th century that first lit the streets of London and mesmerised visitors to the city.

We’re honoured to have won the 2020 British Sign Award for ‘Wayfinding Scheme of the Year’.

Projected sign with logo
Whistler Square stone engraved signage
Garrison Square plaque sign
Street plaque text hierarchy
Dove Place directional plaque sign
Bespoke street lights
3D letters manufacturing process