Maynard was commissioned by Qatari Diar and Canary Wharf Group to develop a detailed wayfinding strategy for the site masterplan, culminating in an internal and external signage package for Chelsea Barracks, a high profile mixed-use development located in the heart of Westminster, London.
Our brief was to develop a full wayfinding strategy based on the future layout and operation of the site and its network of buildings. This included the delivery of a new visual identity for all wayfinding graphics and signs, closely aligned with the sensitive environmental context of the local area. A key emphasis was made to ensure that the history and heritage of the site was reflected in the new vision. The team has since delivered a full signage package for the client, including sign product drawings and specifications, and accompanying content schedules and placements.