Southampton Legible City System - Maynard

Southampton City Council had commissioned a new wayfinding and mapping system, based on the ‘Legible Cities’ concept. Maynard and Atkins were briefed to re-look at its product design.

A new suite of on-street signage had been initially designed and prototypes of this system in place for two years. The project was subsequently put out to tender with the objective of finding a more cost effective and manageable system. In partnership with Atkins, Maynard were briefed in 2010 to re-look at the product design of the system.

We have been involved in the further development and application of this identity, expanding and transforming a city centre map and brand into a cohesive, citywide legible branded, multi-modal wayfinding and transport system.

Our integrated product and graphic design capabilities as well as strong relationships with suppliers, allowed us to take an integrated approach to the design of the signage components. We were able to make substantial cost savings without sacrificing aesthetics or functionality and delivered a world-class Legible City system.

Phase 1 signage was implemented in March 2011 and the project will continue to roll out over the next four years. Phase 2 includes looking at Southampton’s old town area and integrating tourist attractions.

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Our integrated product and graphic design capabilities combined with strong supplier relationships, allowed us to take a holistic approach to the design of the signage components. We made substantial cost savings without sacrificing aesthetics or functionality.

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Phase 1 signage was implemented in 2011 with a phased rollout planned for the next 4 years. Phase 2 includes addressing the City’s Old Town area and integrating tourist attractions.