Posted by
Zac Procter

A lack of integrated tech is holding airports and passengers up

Fresh off a week on the ground at Passenger Terminal Expo, Associate in Australia Geoff Ashmore argues that bringing fragmented data siloes into a single, trusted framework won’t just lift satisfaction scores; it will enable a genuinely seamless journey.  Just a decade ago, the word ‘biometrics’ would have struck fear into the average traveller. It … Read More

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Posted by
Zac Procter

Posted by
Zac Procter

Airport experience starts long before the check-in desk

With a background in urban planning, Director Kate Pleban unpacks one of the top stress points for passengers: the ‘simple’ journey to and from the airport. Walking through inner city Melbourne with my four-year-old niece, she turned to me, puzzled, and asked if we were at the airport. We weren’t, but she pointed down the … Read More

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Posted by
Zac Procter

Posted by
Helen Garley

The power of a unified brand: What 25 years of TfL tells us about design strategy

In a city as vast and as fast paced as London, clarity is a necessity. When Transport for London (TfL) launched its unified marketing brand in 2000, it marked more than a visual refresh. It signalled a new era of integrated, user-focused design across every mode of transport – from the tube to bus to bike.

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Posted by
Helen Garley