University of Reading MA Communication Design

Our annual University of Reading MA Information Design student visit took on a slightly different form this year as Wayfinding Designers Elena McLoughlin and Hayley Branston were invited to present the studio virtually.

We talked through day-to-day life at Maynard and explained our approach to wayfinding from project inception and information gathering, right through to sign implementation, including the importance of a thoroughly thought-out and site-specific wayfinding strategy. We loved having the opportunity to explain how we work and really enjoyed answering their insightful questions!