Transport for New South Wales
Transport for New South Wales (TfNSW) commissioned the development of a new integrated transport wayfinding system. The City was in need of a world-class system that would rival London and New York. We developed a unique system design and a bespoke product family that gave TfNSW its own identity.
Working with Grimshaw Architects, our brief was to design a multi-modal system that included a wayfinding strategy, the design and application of a sign system and product family that focused on the customer experience.