My Journey

Southampton City Council and Hampshire County Council worked together to establish My Journey, a campaign funded by the Department for Transport’s Local Transport Fund. The campaign has been welcomed by the public and has also contributed to Southampton being voted Transport City of the Year 2013.

The initiative encourages less car use and more active lifestyles through increased walking, cycling, public transport or car sharing. Maynard were briefed to design a brand identity and visual language with supporting guidelines for the campaign.

My Journey
My Journey
My Journey
My Journey
My Journey