Crossrail Art Programme

Maynard were initially briefed to design an identity and supporting visual language for the programme. We went on to design a launch marketing pack for the team to promote the programme to potential sponsors. We developed a graphic style that expressed creativity through the use of hand-painted lettering and bold colours.

The relationship between art and architecture holds an important function in terms of shaping the future of London’s cultural landscape. The brand style is designed to be irreverent, expressive and dynamic to engage audiences and reflect the personality of the programme.