Aotea – Te Pokapū
Aotea Centre Signage and Wayfinding
Maynard placed visitor experience first and foremost in the development of an inclusive wayfinding system for Auckland’s premier cultural venue, Aotea – Te Pokapū, the Aotea Centre.
We were commissioned to deliver an accessible, contemporary signage system that spoke to the architectural form of the building and improved the legibility of the centre’s complex spaces. Our design sought to respect the cultural context of Aotearoa New Zealand, and contribute to our client's aspiration to uplift contemporary Māori language and culture In Tāmaki Makaurau Auckland.
In order to increase the accessibility of wayfinding information, a kit of parts was created to provide a bespoke mix of static and digital sign types incorporating English, te reo Māori, braille and tactile type.
The sign system for Aotea – Te Pokapū provides a refined response to the challenges posed by complex spaces and four-fold language integration. The product family subtly reflects the volcanic landscape of the region while responding to the functional requirements of the space.