Get to know our team. From favourite projects to superpowers, lessons learned, or the books currently on our bedside table.
Author: Hayley Branston
The ‘new normal’ is a hot topic. Whilst it’s not yet clear exactly what this will be, it’s clear that our travel behaviours post-Coronavirus will be different to those before it. As a regular commuter I’m already starting to think about how my daily journey to London might change when lockdown is eased or ended.
Women in Wayfinding
2018 raised some hard-hitting issues surrounding gender equality, from pioneering movements such as #MeToo and #TimesUp, and enforcing gender pay gap reporting. These movements have forced us to reflect on our own experiences as women working in the design industry, to consider this effect on our professional lives, and to address where and how things can be improved.
Head of wayfinding, Hayley Branston, details her evaluation and approach to Maynard’s self initiated, in-house design competition ‘Fortified City’.
Art and ‘intuitive wayfinding’
As we know well from our work on the Crossrail art Program, art plays an important role in giving stations an identity and engaging passengers. In some stations it actually attracts people to the station. In others, art helps people identify stations which otherwise might look quite similar.