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For many Australians, air travel is an essential part of our life – whether to see family, an interstate commute for work or the holiday of a lifetime. The absence of a viable intercity rail system coupled with the sheer size of Australia, has meant that air travel has become embedded within our national identity; two of the busiest air routes in the world are found in Australia, with each Australian flying 2.9 times per year as compared to 2.4 flights per year for the average American citizen.
Placing passenger experience at the heart of a new wayfinding system for the rapidly expanding Gold Coast Airport has required a novel approach.
‘v – The process of arranging like objects in parallel or 90-degree angles as a method of organization’.
Two travellers meet on a path – once the usual pleasantries are out of the way, the conversation begins to focus on important matters… Where have you travelled from? What is the condition of the route? Was it hard or easy terrain? Were there any dangerous sections or good places to stop along the way?