Vision for the Public Realm
In 2012, Transport for New South Wales commissioned the development of a new integrated transport wayfinding system. The City was in need of a world-class system that would rival London and New York.
Our brief was to create a world-class integrated wayfinding strategy along with the design and application of a signage system and product family.
In partnership with Grimshaw’s Sydney office, we divided the project down to four key stages: Strategy, Core elements, Kit of parts and Test sites.
Stage 1 involved rationalising the current system, undertaking visual audits and developing a clear wayfinding strategy.
Stage 2 covered the design of a new visual language, sign system and set of core elements, redesigning mode pictograms and the development of a coding system to make the network easier to navigate.
Stage 3 focused on developing a kit of parts, creating bespoke product family and addressing materials and form.
Stage 4 focused on planning sign locations & schedules, then applying our initial wayfinding strategy to key test sites and providing artwork for temporary signs.
The project demanded strong project management, seamless communication and a collaborative approach – working between two time zones with offices in Australia and the UK certainly was a challenge for the team involved. The end result is a world-class system that comparable to London, New York and Hong Kong. It is currently being tested at 3 key stations and will continue to roll out over the coming years.
Working with Grimshaw Architects, our brief was to design a multi-modal system that included a wayfinding strategy, the design and application of a sign system and product family that focused on the customer experience.
We developed a unique system design and a bespoke product family that gave TfNSW its own identity.
Working between time zones, this project demanded strong project management skills, seamless communication and a collaborative approach.
The end result is a world-class system that is comparable to the best in the world. It is currently being tested at three key Sydney stations and will continue to roll out over the coming years.