Surrey Legible Town System - Maynard

In partnership with Atkins, we recently developed a legible wayfinding system for Surrey County Council. The project was to design and implement a bespoke wayfinding system across three key Surrey towns: Guildford, Redhill and Woking.

For this we explored the three Surrey towns, taking inspiration from the surrounding areas, architecture and history to help inform our design methodology and creative solutions.

We proposed a unified product family to be used across all three towns which allowed individual expression for each town through the use of materials. The core graphic language and mapping style will remain the same across all three towns to allow for a recognisable Surrey wayfinding system. The product is currently being prototyped with installation scheduled for Summer 2014

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We began the project by carrying out detailed research, looking at the towns and surrounding area in order to build a profile and capture the essence of Surrey.

 

Using this research, we built a profile of the town that lead onto the creation of a series of image boards that reflected the ‘essence’ of Surrey.

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Working alongside Atkins, we proposed a unified product family to be used across all three towns which allowed individual expression for each town through the use of materials. 

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