Southampton Public Transport Map - Maynard

After successfully delivering products for Southampton’s Legible City scheme and a range of new bus stop signage, we were briefed to design a public transport map based on the established design.

As a result of this successful phase of work, we were commissioned to design a range of new bus stop signage, information posters and more recently new public transport and cycle route maps.

The Council felt that Southampton’s previous maps were graphically cluttered, difficult to understand and visually inconsistent. The complex nature of the City’s bus and cycle networks resulted in the need for simplicity. Maynard devised a clear graphic language that relied on colour coding to aid legibility and provides detailed transport information in a clear and concise way.

We based our design and strategy on the visual identity that had been developed for the Southampton Legible City in order to create a visually coherent family of elements and guidelines for the City’s bus infrastructure. Both maps were meticulously designed as a pair, supporting the client’s mission to create a unified system across the City.

We are honoured to have won the 2013 Sign Design Society (SDS) Information Design award for this work.


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“Maynard have been the ideal agency to partner with for delivering our hugely successful legible wayfinding system.


They have done an excellent job in redesigning both our public transport and cycling maps.”


Paul Walker, Transport Manager
Southampton City Council

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