Portsmouth Legible City System - Maynard

Portsmouth City Council commissioned Maynard to develop an integrated signage and mapping system that would work across a minimum of thirty wayfinding products in the City and the surrounding area.

Working in partnership with Atkins, we were briefed to develop a visual identity for the City’s wayfinding products that would accurately represent Portsmouth in terms of it’s heritage character and culture. After a period of research and consultation with stakeholders, a colour scheme was carefully selected with high legibility and a genuine sense of the place.

Detailed design standards were also produced so that the Council could update mapping panels as required throughout the term of the contract.

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Working in partnership with Atkins, we were briefed to develop a visual identity for the City’s wayfinding products that would accurately represent Portsmouth in terms of it’s heritage character and culture.

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