My Journey Branding - Maynard

Southampton City Council and Hampshire County Council worked together to establish My Journey, a campaign funded by the Department for Transport’s Local Transport Fund.

We were briefed to design a logo, brand language and guidelines for the campaign.

Following a series of exploratory workshops, a warm and engaging logotype was created that communicates the essence of the brand through the use of directional arrows. The identity is supported by a dynamic visual language based on a hand-drawn illustrative style.

The work has gone on to be successfully implemented across Southampton and the Hampshire county.

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The initiative encourages less car use and more active lifestyles through increased walking, cycling, public transport or car sharing. Maynard were briefed to design a brand identity and visual language with supporting guidelines for the campaign.

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The campaign has been welcomed by the public and has also contributed to Southampton being voted Transport City of the Year 2013.

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