Crossrail Wayfinding Strategy - Maynard

Crossrail is the new high frequency railway for London and the South East, set to go live in 2018. It will make travelling into and across London easier and quicker, reducing crowding on the transport network.

Working in partnership with Atkins, Grimshaw and GIA Equation our scope of work thus far has been to design a family of signage products and systems, creating a Crossrail line identity within the station environments and maximising costefficiencies though a common design. Our aim was to design a modern, minimal, elegant and functional signage system that enhances the passenger experience.

We began the project by undertaking a visual audit of existing networks and a review of global best practice in wayfinding. From our analysis and conclusions we worked with the station architects, external stakeholders and client team to develop a robust wayfinding strategy and a new sign family. We then developed detailed design guidelines for all 2D and 3D design applications.

Creative work included the development of a sign family, based on existing standards, and detailed design guidelines for every element. All station signs were integrated into the fabric of the architecture, and pilot schemes were used to test the proposals and collate budget costs for the wayfinding programme. The final guideline is in place as the key reference point for network development.

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We began the project by undertaking a visual audit of existing networks and a review of global best practice in wayfinding.

 

From our analysis and conclusions we worked with the station architects, external stakeholders and client team to develop a robust wayfinding strategy and a new sign family.

 

We then developed detailed design guidelines for all 2D and 3D design applications.

Crossrail Strategy Image_03

Crossrail Strategy Image_04

Creative work included the development of a sign family, based on existing standards, and detailed design guidelines for all members of the sign family.

 

All station signs were integrated into the fabric of the architecture, and pilot schemes were used to test the proposals and collate budget costs for the wayfinding programme.

Crossrail Strategy Image_02

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